On International Women’s Day, we asked you what that one label or stereotype is that people most often use to describe you as a woman. Stemming from the concept of gender roles, society has outlined a set of ideas about how they expect women to behave – but more often that not, most women do not fit into the set mould. 

Tasbih and Hafsa from Esfir Jewels, with their #GirlsWillBe campaign, sought to challenge these very notions. In their video, they reclaim the conversation: they replace the words with the much truer, much more positive words that define their muses better.

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