Ever since its inception, Esfir Jewels has turned out to be a jewelry brand with a purpose, and this concept grows further on a daily basis. In their latest campaign, the much-loved brand has shown their continuous effort towards supporting more women of substance by turning their luxurious photoshoot with Ayesha Chundrigar one you won’t be able to stop loving for all the right reasons!

The bastion of animal rights in Pakistan, Ayesha Chundrigar is the mind behind the eponymous foundation that has become a safe haven for all rescues of the zoological kind. Thus, it made all the sense to bring someone like Ayesha into the picture with Esfir – as the two brands see eye to eye in so many ways.

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